Email Campaign Set up and DKIM Records

PrestoSports uses a third-party email marketing company, Socketlabs, to send these campaigns. Recently, many email providers have changed their policies on accepting emails from third-party marketing providers to prevent spoofing and phishing. These policies now require them to have specific authentication protocols set up to prove that we are allowed to send email on your behalf. They have adopted three well-known email authentication standards: Sender Policy Framework; DomainKeys Identified Mail; and Domain-Based Message Authentication, Reporting and Conformance (DMARC). You can read more about the change here: Email marketers feel DMARC policy change.

For more information regarding the steps required to update your organization’s DKIM records to meet the standards for these policies please click here- https://www.prestosports.com/email-campaign-set-up/